了解更多考研英语:经济商业财经类词汇目录
内容改编自国际顶级商业期刊《哈佛商业评论》全球商业深度专栏
一、英文改编语段
Numerous enterprises formulate grand long-term strategies
yet fail to carry out relevant plans steadily
in the actual daily business operation.
The separation between top-level strategic design
and frontline department execution
stands as the biggest barrier to strategic realization.
Frequent adjustment of short-term performance targets
makes grassroots teams lose clear execution direction
and abandon long-term layout goals for instant gains.
Enterprises can set tiered phased assessment indicators
to connect long-term layout with quarterly work tasks
and restrain the impulse of pursuing quick profits.
Smooth two-way communication channels
between senior management and frontline staff
enable timely revision of strategic deviations
and guarantee sustainable implementation progress.
二、完整中文译文
众多企业制定宏大的长期发展战略,
却无法在实际日常经营中稳步落实配套规划。
顶层战略设计与一线部门执行脱节,
是战略落地过程中最大的阻碍。
短期业绩指标频繁改动,
会让基层团队失去清晰的执行方向,
为追逐短期收益放弃长远布局目标。
企业可设立分层分阶段考核指标,
将长期布局与季度工作任务绑定,
克制追逐短期利润的冲动。
搭建高层管理者与一线员工畅通的双向沟通渠道,
能够及时修正战略执行偏差,
保障战略稳步持续推进。
三、核心商务词汇短语
1. formulate
/ˈfɔːmjuleɪt/
动词(v.)制定,规划
2. barrier
/ˈbæriə(r)/
名词(n.)阻碍,壁垒
3. grassroots
/ˈɡrɑːsruːts/
形容词(adj.)基层的
4. tiered
/ˈtɪəd/
形容词(adj.)分层的,分级的
5. deviation
/ˌdiːviˈeɪʃn/
名词(n.)偏差,偏离
四、长难句拆解
1. 原句
Numerous enterprises formulate grand long-term strategies
yet fail to carry out relevant plans steadily
in the actual daily business operation.
句子主干:
Enterprises formulate strategies yet fail to carry out plans
修饰成分:
grand long-term修饰战略;
in the actual daily business operation 限定经营场景
2. 原句
Frequent adjustment of short-term performance targets
makes grassroots teams lose clear execution direction
and abandon long-term layout goals for instant gains.
句子主干:
Adjustment makes teams lose direction and abandon goals
修饰成分:
of short-term performance targets作后置定语;
for instant gains说明放弃长期目标的动因
五、同义替换写作句式
原句1:
Numerous enterprises formulate grand
long-term strategies yet fail to carry out relevant plans
steadily in the actual daily business operation.
替换句1:
A great many companies draw up
ambitious long-range strategies
but cannot implement supporting
schemes stably in daily commercial work.
译文:大量企业拟定宏大长远战略,却无法在日常经营中稳定落地配套方案。
替换句2:
Lots of corporations design far-reaching development blueprints
yet struggle to advance corresponding plans in routine business practice.
译文:许多企业规划长远发展蓝图,却难以在日常经营实践中推进对应方案。
原句2:
Frequent adjustment of short-term performance targets
makes grassroots teams lose clear execution direction
and abandon long-term layout goals for instant gains.
替换句1:
Constant changes to short-run KPI metrics confuse basic staff
and drive them to sacrifice long-term arrangements for immediate benefits.
译文:短期考核指标频繁变动会让基层员工迷失方向,为即时收益牺牲长期布局。
替换句2:
Regular revisions of quarterly performance benchmarks deprive
frontline teams of definite execution aims
and prompt them to chase short-term profits.
译文:季度业绩基准频繁修改会让一线团队失去明确执行目标,
转而追逐短期利润。
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